The ad analysis I have chosen to do is a study on a magazine ad for the PC game "Bioshock".
Right off the bat, you notice the largest size of font on the top of the page. "MASTERPIECE". It draws the eyes right away, along with the smaller text underneath of it reading "-Game Informer", which implies that a critic has said this about the game.
There are many other one liners that the critics have said, such as "It's one of those rare games that comes along every five or ten years, sucks you in, knocks your socks off, and haunts you for years after you've played it."
Any gamer that has played video games before can relate and name several cases in which video games have done this to them. The ad is trying to tell the reader that this is one of those special games, the games that gamers love so much.
Below, it shows the title of the game, with the text underneath reading "A genetically enhanced shooter." Right away, this sparks interest. The idea is original, fresh, and intriguing, and is powerful enough to make people want to buy the game. Next to it, it shows the game box packaging for both the PC and Xbox 360 versions, the M for Mature rating directly below it.
The background portrays two of the most common enemies in the game, only a silhouette. The larger figure is bulky, huge, and has a drill coming out of his hand, which would be enough to make any gamer wonder just how formidable the foes will be. Gamers like a challenge, and I think the ad is trying to tell the reader that they'll get one.
Next, the ratings. All 10 out of 10, and 5 out of 5, all from very credible review websites. Wired, PC Gamer, Yahoo Games, Game Informer, and GamePro, all well known by gamers.
In the end, I think they did a very good job of marketing this game. The graphics are fresh and exciting, along with refreshing to look at as an alternative art style.
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