With winter just around the corner, iPhone users nation-wide will face more or less the same dilemma. You might not know it, or you might not have realized it yet, but the iPhone/iPod Touch's screen relies on heat sensitivity, not pressure.
Ever try using a pencil eraser to unlock your device? Well, that's a prime example of the heat sensitive touch screen. It simply won't work. So what do you think happens when you're standing out front of your bus-stop, waiting to go to work or school on a cold winter day? Well, chances are, you're bundled up for the weather, wearing your favorite gloves, coat, and hat.
So imagine one's frustration when the iPhone user must either take off his or her gloves to activate the phone, or simply wait until they're some place warmer. That's where E-Tip gloves come in.
E-Tip gloves contain new, revolutionary technology. Mending traces of silver into the fingertips of the gloves, the tips of the gloves can stay warm enough to emulate a human finger, therefore completely eliminating the need to take off the gloves to use the phone. But that's not all.
Using bluetooth receptors built into the palm of the glove, you can wirelessly establish a connection between the hand-wear and iPhone/iTouch. However, the glove still flops and bends just like a regular glove, so there's no worry for breaking or damaging the components inside - You won't be able to tell the difference between our E-Tip gloves and regular gloves.
The E-Tip gloves will be selling for about $50 CND a pair.
Our campaign strategy would most likely involve marketing this product to people who own an iPhone - We would be buying ad places on websites that involve mobile phones in general, or any apple related devices. That way, we're more likely to catch the attention of any techies who are looking for new iPhone gear.
We would try to increase ad placement around Christmas, maybe renting out a kiosk in a mall in hopes of advertising it further, and letting customers try them out before purchasing. The only problem with our product (Something the general public may not even realize) is that it's a seasonal product - Gloves are most commonly worn in the winter, when it's cold. Right around this time. Once summer hits, there's a good chance people won't use the gloves as much as they did.
As I said previously, this product would most likely be aimed at people ages 17-40, along with technology sites that involve mobile phones.
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[male narrator] Tired of your iPhone's screen becoming unresponsive in the winter? Maybe you're looking for a new way to sync your music and bluetooth?
M&A Corporation has finally found the answer to the inconveniences of winter. Don't let old Mother Nature get in the way of using your favorite piece of technology. Now with the E-Tip gloves, synching and typing in the winter is a snap.
By simply synchronizing the glove with your home computer, you can keep all of your music in check. The glove is Wi-Fi compatible, BlueTooth enabled, and tight and snug like any glove should be. The wireless capabilities allow the glove to charge the device as well, as long as you're holding it in the palm of your hand.
Now available at all Apple stores and major electronic departments.
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